Using job satisfaction and pride as internal-marketing tools

Dennis B. Arnett, Debra A. Laverie, Charlie McLane
The Cornell Hotel and Restaurant Administration Quarterly
Volume 43, Issue 2, April 2002, Pages 87–96

Link zur Studie

Abstract

Employees' attitudes and opinions about their colleagues and the work environment may make all the difference between workers' merely doing a good job and delivering exceptional guest service.

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